The best VWO alternatives
Some people look for VWO alternatives because they can't see a price without talking to sales, or because they only need A/B testing rather than a full suite. Since 2026, existing customers also want to know what the merger with AB Tasty into Wingify means for their product and renewal.
Others want less setup. VWO's revenue goals need a snippet on the thank-you page, and a person still has to decide what to test and read the results. Teams without a CRO specialist often look for tools that do more of that work for them.
1. Outtest
From $29/monthAI agents that find what's losing you money, build and run split tests on your site, pricing and ads, and judge every test on revenue.
Best for: Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist.
This is our product, so weigh our view of it accordingly.
2. AB Tasty
On requestAB Tasty is a Paris-born experimentation and personalization platform for websites and apps, now part of Wingify after its 2026 merger with VWO.
Best for: Retail and consumer brands with an optimization team, especially on Shopify, that want visual A/B tests, personalization and feature flags on an enterprise contract.
3. Amplitude Experiment
Free plan, paid plans varyAmplitude Experiment is Amplitude's A/B testing product, split into Feature Experimentation for code-based tests and Web Experimentation with a visual editor, both built on Amplitude analytics.
Best for: Product and growth teams already on Amplitude analytics who want experiments that use the same events, cohorts and metrics.
4. Coframe
On requestCoframe is an AI platform that writes new versions of your website's copy, layout and images, tests them, and keeps shifting traffic toward the versions that convert best.
Best for: Mid-size and enterprise marketing teams with steady traffic that want a managed, AI-led program of website tests and personalization, and are happy to buy through a demo.
5. Convert
From $299/monthConvert Experiences is a privacy-focused A/B testing platform with published prices, a visual editor, frequentist and Bayesian stats, and full-stack testing on its Pro plan.
Best for: Agencies and in-house CRO teams that want an established testing tool with public pricing, strong privacy defaults and full control over stats and targeting.
6. Crazy Egg
From $29/monthCrazy Egg is a website behavior analytics tool with heatmaps, session recordings and surveys, plus built-in A/B testing on its Plus plan and above.
Best for: Small teams and agencies that want heatmaps, recordings and simple A/B tests in one subscription, installed with one snippet.
7. Eppo
From $450/monthEppo is a warehouse-native experimentation and feature flag platform that Datadog bought in 2025 and now sells as Datadog Experiments.
Best for: Data teams at larger companies that want experiment results computed on source-of-truth metrics in their own warehouse, especially teams already on Datadog.
How they compare
| Outtest | AB Tasty | Amplitude Experiment | Coframe | |
|---|---|---|---|---|
| Best for | Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist. | Retail and consumer brands with an optimization team, especially on Shopify, that want visual A/B tests, personalization and feature flags on an enterprise contract. | Product and growth teams already on Amplitude analytics who want experiments that use the same events, cohorts and metrics. | Mid-size and enterprise marketing teams with steady traffic that want a managed, AI-led program of website tests and personalization, and are happy to buy through a demo. |
| Price | From $29/month (3 tests a month). 20% off yearly. | AB Tasty doesn't publish prices, and abtasty.com/pricing now redirects to Wingify's pricing page. Wingify quotes custom prices based on monthly active users, products and implementation scope, and offers a 30-day free trial of its platform. | Every Amplitude plan includes experimentation. Free covers 2M events a month with 1 active feature experiment and 1 active web experiment. Plus starts at $0 and scales with event volume. Growth and Enterprise are custom, with 2 active experiments of each type and add-ons for more. | Coframe doesn't publish prices. You start with a free scan of your site or a demo, and the price is agreed with their team. |
| Free plan or trial | No free plan or trial | Free trial | Free plan | No free plan |
| AI builds the test versions | Yes | Yes | Yes | Yes |
| Judges tests on revenue from your payment tool | Yes | Partly | Partly | Partly |
| Visual editor | No | Yes | Yes | Partly |
| Server-side tests | Partly | Yes | Yes | Partly |
| Stats engine | Bayesian, on revenue per visitor | Bayesian for conversion metrics, Mann-Whitney U test for order values and revenue, with an optional frequentist mode | Both (sequential testing by default, with T-test, Bayesian and Thompson sampling options, plus CUPED) | Bayesian multi-armed bandit (Thompson sampling), per Coframe's own write-up |
| Payment integrations | Stripe, Shopify, Polar, Whop, Paddle, Lemon Squeezy, Gumroad, Dodo Payments, Creem, RevenueCat, Chargebee | Shopify, Magento, PrestaShop, Salesforce Commerce Cloud | Stripe, Shopify, RevenueCat, Adapty, Apphud, Nami | None listed |
Questions people ask
What is the best alternative to VWO?+
For small teams that want tests found, built and judged on revenue for them, Outtest (from $29 a month). AB Tasty suits retail and consumer brands with an optimization team, especially on Shopify, that want visual A/B tests, personalization and feature flags on an enterprise contract. Amplitude Experiment suits product and growth teams already on Amplitude analytics who want experiments that use the same events, cohorts and metrics. Coframe suits mid-size and enterprise marketing teams with steady traffic that want a managed, AI-led program of website tests and personalization, and are happy to buy through a demo.
Is there a cheaper alternative to VWO?+
Outtest starts at $29 a month with every feature included. Amplitude Experiment and Crazy Egg have a free plan, but you build the test versions and revenue tracking yourself.
How much does VWO cost?+
VWO, now sold by Wingify, doesn't publish prices. Quotes depend on monthly active users, the products and plans you choose, and implementation scope. There's a 30-day free trial with no credit card.
Does VWO have a free plan?+
No. Wingify says it doesn't offer free plans. It offers a 30-day trial, with a 10,000-visitor quota for web experimentation.
Sources
Checked on 28 September 2026 from VWO's own pages. Prices and features change; check VWO's site before you buy.
- wingify.com/pricing/
- wingify.com/free-trial/
- wingify.com/blog/what-do-you-get-with-vwo-free-trial/
- help.wingify.com/hc/en-us/articles/58822044483993-How-Much-Quota-Do-I-Get-When-I-Sign-up-for-Wingify-Trial-Account
- wingify.com/
- wingify.com/wingz-ai/
- wingify.com/experimentation/ab-testing/
- help.wingify.com/hc/en-us/articles/59063470441753-How-to-Implement-the-Revenue-Goals-in-Wingify
- help.wingify.com/hc/en-us/articles/58821994739353-Integrate-Wingify-with-Shopify
- help.wingify.com/hc/en-us/articles/58758624192409-Extensions-and-Plugins-in-Wingify
- wingify.com/blog/vwo-and-ab-tasty-join-forces/
- wingify.com/news/vwo-and-ab-tasty-unite-as-wingify/
- wingify.com/news/everstone-capital-acquires-majority-stake-in-wingify/
- prnewswire.com/in/news-releases/ab-tasty-and-vwo-unite-under-wingify-launching-a-unified-platform-new-brand-identity-and-a-website-302878783.html
- techcrunch.com/2026/01/20/everstone-combines-wingify-and-ab-tasty-for-100m-digital-experience-optimization-platform/
- convert.com/pricing/
Let Outtest run your split tests
AI agents read your analytics and payments, find where you lose the most money, build the fix and test it. Every test is judged on revenue, not clicks. Plans from $29 a month.