The best AB Tasty alternatives
Since 2026 there are two new reasons to look at AB Tasty alternatives. Existing customers want to know what the merger with VWO into Wingify means for their product and renewal. New buyers find that abtasty.com sends them to Wingify, where every price is a quote.
Smaller teams also look elsewhere because AB Tasty is built for enterprise programs with an optimization team. If you don't have someone to choose, build and read tests, or you sell through Stripe or Paddle rather than Shopify, a tool that runs tests for you and reads revenue from your payment tool may fit better.
1. Outtest
From $29/monthAI agents that find what's losing you money, build and run split tests on your site, pricing and ads, and judge every test on revenue.
Best for: Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist.
This is our product, so weigh our view of it accordingly.
2. Amplitude Experiment
Free plan, paid plans varyAmplitude Experiment is Amplitude's A/B testing product, split into Feature Experimentation for code-based tests and Web Experimentation with a visual editor, both built on Amplitude analytics.
Best for: Product and growth teams already on Amplitude analytics who want experiments that use the same events, cohorts and metrics.
3. Coframe
On requestCoframe is an AI platform that writes new versions of your website's copy, layout and images, tests them, and keeps shifting traffic toward the versions that convert best.
Best for: Mid-size and enterprise marketing teams with steady traffic that want a managed, AI-led program of website tests and personalization, and are happy to buy through a demo.
4. Convert
From $299/monthConvert Experiences is a privacy-focused A/B testing platform with published prices, a visual editor, frequentist and Bayesian stats, and full-stack testing on its Pro plan.
Best for: Agencies and in-house CRO teams that want an established testing tool with public pricing, strong privacy defaults and full control over stats and targeting.
5. Crazy Egg
From $29/monthCrazy Egg is a website behavior analytics tool with heatmaps, session recordings and surveys, plus built-in A/B testing on its Plus plan and above.
Best for: Small teams and agencies that want heatmaps, recordings and simple A/B tests in one subscription, installed with one snippet.
6. Eppo
From $450/monthEppo is a warehouse-native experimentation and feature flag platform that Datadog bought in 2025 and now sells as Datadog Experiments.
Best for: Data teams at larger companies that want experiment results computed on source-of-truth metrics in their own warehouse, especially teams already on Datadog.
7. GrowthBook
From $40/monthGrowthBook is an open-source, warehouse-native platform for feature flags, A/B tests and product analytics that you can use in the cloud or host yourself.
Best for: Data and engineering teams that want experiment results computed from their own data warehouse, or want to self-host for free.
How they compare
| Outtest | Amplitude Experiment | Coframe | Convert | |
|---|---|---|---|---|
| Best for | Founders and small teams who want tests run for them and judged on real revenue, without a CRO specialist. | Product and growth teams already on Amplitude analytics who want experiments that use the same events, cohorts and metrics. | Mid-size and enterprise marketing teams with steady traffic that want a managed, AI-led program of website tests and personalization, and are happy to buy through a demo. | Agencies and in-house CRO teams that want an established testing tool with public pricing, strong privacy defaults and full control over stats and targeting. |
| Price | From $29/month (3 tests a month). 20% off yearly. | Every Amplitude plan includes experimentation. Free covers 2M events a month with 1 active feature experiment and 1 active web experiment. Plus starts at $0 and scales with event volume. Growth and Enterprise are custom, with 2 active experiments of each type and add-ons for more. | Coframe doesn't publish prices. You start with a free scan of your site or a demo, and the price is agreed with their team. | Growth costs $399 a month, or $299 a month billed annually ($3,588 a year), for 100,000 tested users a month. Pro is $599 a month, or $420 a month billed annually, and Enterprise is priced on request. There's a 15-day free trial with no credit card. |
| Free plan or trial | No free plan or trial | Free plan | No free plan | Free trial |
| AI builds the test versions | Yes | Yes | Yes | Yes |
| Judges tests on revenue from your payment tool | Yes | Partly | Partly | Partly |
| Visual editor | No | Yes | Partly | Yes |
| Server-side tests | Partly | Yes | Partly | Yes |
| Stats engine | Bayesian, on revenue per visitor | Both (sequential testing by default, with T-test, Bayesian and Thompson sampling options, plus CUPED) | Bayesian multi-armed bandit (Thompson sampling), per Coframe's own write-up | Both (frequentist t-tests and Bayesian on all plans, sequential testing on Pro and up) |
| Payment integrations | Stripe, Shopify, Polar, Whop, Paddle, Lemon Squeezy, Gumroad, Dodo Payments, Creem, RevenueCat, Chargebee | Stripe, Shopify, RevenueCat, Adapty, Apphud, Nami | None listed | Shopify, BigCommerce, WooCommerce, Magento, PrestaShop, Volusion, 3dcart |
Questions people ask
What is the best alternative to AB Tasty?+
For small teams that want tests found, built and judged on revenue for them, Outtest (from $29 a month). Amplitude Experiment suits product and growth teams already on Amplitude analytics who want experiments that use the same events, cohorts and metrics. Coframe suits mid-size and enterprise marketing teams with steady traffic that want a managed, AI-led program of website tests and personalization, and are happy to buy through a demo. Convert suits agencies and in-house CRO teams that want an established testing tool with public pricing, strong privacy defaults and full control over stats and targeting.
Is there a cheaper alternative to AB Tasty?+
Outtest starts at $29 a month with every feature included. Amplitude Experiment and Crazy Egg and GrowthBook have a free plan, but you build the test versions and revenue tracking yourself.
Is AB Tasty still available?+
Yes. AB Tasty merged with VWO's parent company in 2026, and the combined business now trades as Wingify. abtasty.com redirects to wingify.com, there's still an AB Tasty login, and Wingify said existing contracts and pricing stay the same.
How much does AB Tasty cost?+
There are no published prices. abtasty.com/pricing redirects to Wingify's pricing page, which quotes custom prices based on monthly active users, products and implementation scope.
Sources
Checked on 28 September 2026 from AB Tasty's own pages. Prices and features change; check AB Tasty's site before you buy.
- wingify.com/pricing/
- wingify.com/free-trial/
- wingify.com/blog/vwo-and-ab-tasty-join-forces/
- wingify.com/news/vwo-and-ab-tasty-unite-as-wingify/
- prnewswire.com/in/news-releases/ab-tasty-and-vwo-unite-under-wingify-launching-a-unified-platform-new-brand-identity-and-a-website-302878783.html
- techcrunch.com/2026/01/20/everstone-combines-wingify-and-ab-tasty-for-100m-digital-experience-optimization-platform/
- docs.abtasty.com/account/tag-integration/implement-ab-tasty-tag/ab-tasty-integration-with-shopify/understanding-shopify-app-features.md
- docs.abtasty.com/account/how-to-implement-the-transaction-tag.md
- docs.abtasty.com/reporting-and-performances/reporting/understand-the-statistics-behind-your-reports/statistics-for-the-reporting
- docs.abtasty.com/web-experimentation-and-personalization/editors-and-widget/visual-editor/using-the-editor-copilot.md
- docs.abtasty.com/web-experimentation-and-personalization/campaign-creation-and-dashboard/how-to-create-a-campaign/experimentations/ideas-copilot.md
- docs.abtasty.com/server-side/readme.md
- docs.abtasty.com/sitemap.md
- convert.com/pricing/
Let Outtest run your split tests
AI agents read your analytics and payments, find where you lose the most money, build the fix and test it. Every test is judged on revenue, not clicks. Plans from $29 a month.